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  • Dr Tara Rooney

    School of Marketing

    Follow@TaraRMkt

    Dr Tara Rooney is a lecturer in Strategic Marketing at the School of Marketing, DIT.

    Look up, it's Ryanair (provided the flight has not been cancelled)

    Can Ryanair survive this nosedive?

    Opinion: Ryanair's current problems may be costing the "Tony Soprano of the skies" a lot of money, but can its brand recover in the long-term from this damage to its reputation?

    Ryanair • 11 Oct 17

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